Entrepreneur Joe Ades spent his days selling potato peelers on a sidewalk in New York City. But he spent his nights in a posh Park Avenue apartment. It might seem like a strange career for a millionaire, but Ades found great success with his potato peeling business. He sold the potato peelers for $5 each in well-populated areas like the Union Square Greenmarket. He attracted customers with his charm and then demonstrated the product right in front of them on the sidewalk. Potato peelers aren’t necessarily the most exciting products to demonstrate and sell, but Ades was confident in his abilities as a salesman. Ades passed away in 2009, but the people of New York still remember how he could make something as outwardly mundane as a potato peeler seem exciting. And entrepreneurs in all industries can learn something from the way he managed his business.